GET YOUR STORIES TOLD AND YOUR PRODUCTS SOLD

860-430-9440 | www.partnerinpublishing.com

Better Data

Better Decisions

  • YOU NEED to know your market,
    inside and out, top to bottom

  • YOU NEED to ensure your value
    proposition aligns with your
    customers needs.

  • YOU NEED insights about your
    customers that put you ahead of your competitors

WE CAN HELP WITH THAT.

From qualitative research (online focus groups, in-depth one-on-one interviews) to quantitative research (target market surveys, secondary data analysis), our market research specialists will compile, synthesize, and analyze the data and information you need to succeed.

We can answer questions you have about your market. For instance, we can:

  • DEFINE THE SIZE OF YOUR MARKETS
  • SEGMENT YOUR MARKET BY COMPETITOR OR OTHER CRITERIA
  • IDENTIFY NEW GROWTH OPPORTUNITIES
  • DETERMINE THE BEST TARGET SEGMENTS FOR YOUR NEW PRODUCT LAUNCH
  • PROOF-TEST YOUR GO-TO-MARKET VALUE PROPOSITION
  • PROFILE YOUR COMPETITION
  • PROVIDE A PRICE POINT COMPARISON
  • TEST MESSAGING WITH POTENTIAL CUSTOMERS
  • DETAIL WHAT IS IMPORTANT TO YOUR CUSTOMERS AND WHAT’S NOT
  • ANTICIPATE TRENDS OR SHIFTS IN MARKET
  • CRAFT DATA FUEL FOR YOUR INTERNAL
    PROPOSALS

For more information about PIP’S STRATEGIC APPROACH TO SALES AND BUSINESS DEVELOPMENT,
please contact us at 860-430-9440. Learn more at www.partnerinpublishing.com.